Every so often one of
these pops up, about how models get photoshopped so they look better. I'll probably get strung up for saying so, but I'm not so sure it's all that bad. A picture only appeals to one sense, sight. There's more to real life than that, so it only makes sense you'd need to compensate.
That's not to say Maxim and the like don't take the idea to insanely absurd lengths though.